Seda France Story

Since its inception in 2001, Austin, TX-based Seda France™ Home Fragrances has grown into a leading name in the home fragrance market, earning a reputation for exceptional scents and the signature packaging that has made their products renowned as the "gifts that need no wrapping paper."

Media acclaim for Seda France has been widespread and glowing, including mentions in Lucky, Domino, Vogue, Marie Claire, Cosmopolitan, Town & Country, Better Homes & Gardens and numerous other publications. Lifestyle guru, Colin Cowie, recommended Seda France candles as the "perfect gift" on The Oprah Winfrey Show and followed up by introducing his own line of Seda France candles on Home Shopping Network. Martha Stewart Weddings, InStyle and Tatler have all touted the company's candles as "the gift of luxury." The editors of Victoria Magazine swooned over the 22-ingredient holiday candle while the discerning noses at Country Home called French Tulip a "favorite." And O, The Oprah Magazine found the candles to be "heaven-scented."

The inspiration for Seda France's original collection – the Classic Toile series with its distinctive "Pagoda box" packaging – came from the centuries-old French "toile de jouy" design element, and the richly-scented candles were an immediate hit.

Both retailers and customers quickly came to expect ideal gifts and pitch-perfect packaging from Seda France. This led to new collections to satisfy the need for even more luxurious scents and incredibly creative packaging.